Motive

Transportation

Founded: 2013

Last Round Valuation: $2.85B

Motive, previously known as KeepTruckin, specializes in developing cutting-edge technology aimed at enhancing the safety, efficiency, and profitability of businesses involved in the physical economy. At its core, Motive is a fleet management platform that revolutionizes the transportation of goods on our roads by bringing trucks online. The Motive Automated Operations Platform seamlessly integrates Internet of Things (IoT) hardware with AI-powered applications, resulting in an automated system for monitoring vehicles and equipment, ensuring driver safety, adhering to compliance regulations, managing maintenance tasks, and optimizing expenditure. With a customer base exceeding 120,000 businesses, Motive caters to a diverse range of industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery.

Motive Overview:

Motive, formerly known as KeepTruckin, is a prominent technology company with a clear mission: to enhance the safety, productivity, and profitability of businesses operating in the physical economy. At its core, Motive focuses on revolutionizing fleet management and transportation, offering innovative solutions that address the challenges faced by companies in these industries.

The foundation of Motive's success lies in its cutting-edge fleet management platform. This platform acts as a centralized hub, connecting businesses with their entire fleet of vehicles and equipment, regardless of whether they are trucks, delivery vans, construction machinery, or other assets. What sets Motive apart is its integration of Internet of Things (IoT) technology, which brings vehicles and equipment online. By using advanced IoT hardware and sensors, real-time data from each connected asset is collected, providing businesses with valuable insights that can be used to optimize their operations.

To further enhance the capabilities of the platform, Motive employs AI-powered applications. These applications leverage machine learning algorithms to analyze the vast amounts of data generated by the IoT sensors. As a result, businesses gain access to actionable insights and real-time decision-making capabilities. This level of automation and data-driven decision-making enables companies to improve their overall efficiency and cost-effectiveness significantly.

Among the key features and solutions offered by Motive's Automated Operations Platform are real-time vehicle and equipment tracking, promoting driver safety and compliance, proactive maintenance management, and spend optimization. Real-time GPS tracking allows businesses to monitor their assets' locations and movements, enabling more efficient route planning and reducing the risk of theft or loss. Driver safety and compliance tools help businesses monitor driver behavior and adhere to safety regulations, contributing to road safety and avoiding potential fines.

Moreover, the platform's predictive maintenance scheduling based on vehicle health data helps prevent breakdowns, reducing downtime and saving valuable time and money for businesses. Additionally, the AI-driven insights offered by Motive's platform can identify cost-saving opportunities, optimize fuel consumption, and reduce unnecessary expenses, ultimately leading to increased profitability.

Motive's customer base has grown exponentially, serving over 120,000 businesses across a wide range of industries. The platform's adaptability and scalability make it suitable for businesses of all sizes, ensuring that Motive's solutions can cater to the diverse needs of its customers. Industries such as trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery services have all benefited from Motive's technology and expertise.

In conclusion, Motive's commitment to leveraging advanced technologies, including IoT and AI, has positioned it as a trailblazer in the fleet management industry. By providing businesses with comprehensive solutions that enhance safety, productivity, and profitability, Motive plays a crucial role in reshaping the future of transportation and logistics.

Founders:

  • Shoaib Makani

  • Obaid Khan

Top Investors:

  • Ben Lewis

  • BlackRock

  • Builders VC

  • Charles Yim

  • G2 Venture Partners

  • GV (formerly Google Ventures)

  • Greenoaks Capital Partners

  • IVP (Institutional Venture Partners)

  • Index Ventures

  • Insight Partners

  • Kleiner Perkins

  • Lee Linden

  • Scale Venture Partners

  • SharesPost

  • Start-up NY

  • UB Technology Incubator

  • Zubair Jandali

Funding History:


Motive Funding Rounds
Date Share Type Amount Raised Raised to Date Issue Price Post Money Valuation Key Investors
May 2022 Series F $150MM $451.62MM $7.80 $2.85B Insight Partners, Kleiner Perkins
Jun 2021 Series E $100MM $301.62MM $7.20 $2.25B G2 Venture Partners, Index Ventures, Greenoaks
Apr 2019 Series D $120MM $201.62MM $4.91 $1.25B Builders VC, Greenoaks Capital Partners, GV
Dec 2017 Series C $50MM $81.62MM $2.16 $486.87MM IVP, Scale Venture Partners, GV
May 2017 Series B $15.9MM $31.62MM $0.32 $64.93MM Scale Venture Partners, Index Ventures, GV
Oct 2015 Series A $15.72MM $15.72MM $0.25 $44.91MM Google Ventures, UB Technology Incubator, Lee Linden

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